The Best Way To Grow Your Pinterest Following
Updated onIf you’ve ever scrolled through Pinterest looking for dinner recipes, travel inspiration, or that perfect living room vibe, you know how addictive and inspiring it can be.
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But what you might not realize is how powerful Pinterest is for growing your brand, driving traffic to your blog or website, and connecting with people who love what you have to offer.
It’s not just a place for pretty pictures—it’s actually a visual search engine.
That means if you use it strategically, you can show up in front of thousands (even millions!) of potential followers and customers who are already searching for what you’re sharing.
Let me walk you through how I grew my Pinterest following—completely for free—and how you can do the same.
Why Pinterest Followers Matter
Pinterest isn’t just about collecting cute ideas on a board (though that’s fun too!).
It’s a massive platform with over 537 million monthly users, and here’s something even more exciting. 90% of them say they use Pinterest to plan purchases
That’s a goldmine if you're a blogger, content creator, or small business owner.
What makes Pinterest so special is that your content has a longer lifespan compared to other platforms.
A good pin can keep bringing traffic to your blog or shop for months, even years. And building a solid follower base? That’s the key to getting that content seen.
It’s not about becoming famous. It’s about building a loyal community that shares your interests and trusts your recommendations.
Once you’ve got that, growth comes naturally.
1. Create A Profile That Resonates
Let’s start with the foundation and that is your Pinterest profile. This is where your first impression happens, and trust me, it counts.
Make sure you’re using a Pinterest business account so you can access analytics and see what your audience is responding to.
Then, keep your name and bio clear, simple, and friendly. Think of it like introducing yourself at a coffee shop. What would you say to explain what you’re about?
Include a smiling, friendly profile photo, or your brand logo if that fits your vibe better.
Claim your website or blog too. That gives Pinterest a little extra confidence in you, and it helps you track clicks and traffic. And if you’re not sure how to write your bio or descriptions, AI tools like ChatGPT can help you brainstorm!
2. Live Your Brand on Pinterest.
Now here’s something that made a big difference for me, being active, consistent, and intentional with how I use Pinterest.
It’s not enough to create an account and post once in a while. Pinterest rewards regular activity, and the more you show up, the more your content gets seen.
I started setting aside a little time each week just to pin, engage, and explore. Instead of only repinning others, I made sure to upload my own original pins—things related to my blog posts, affiliate recommendations, or seasonal content.
I treated it like a mini marketing habit, and over time, Pinterest started pushing my content out more often.
Engagement is another huge piece of the puzzle. If you see pins that resonate with your niche, don’t just scroll by—follow the creators, leave thoughtful comments, and repin their content to your relevant boards.
Building connections on Pinterest works similarly to networking in real life. The more involved you are, the more likely your profile will be discovered by others.
Plus, it’s just a lovely way to find inspiration and support others in your community.
3. Pin Smart: Experiment and Win
Sometimes, it’s the tiniest change that makes the biggest impact. That’s where A/B testing comes in handy.
It’s basically comparing two versions of a pin to see which one your audience prefers.
I like to create at least 2 or 3 versions of each pin using different images, fonts, or calls-to-action. Then I track the performance using Pinterest Analytics.
Once I see what’s working, I’ll make more like it and schedule them to post at different times throughout the week.
This strategy helped me uncover what my audience really clicks with—and that insight is golden. Don't be afraid to try bold colors or test out slightly different headlines. It's all part of learning what grabs your community’s attention.
4. Team Up on Group Boards—or Start One!
Group boards are one of Pinterest’s best-kept secrets when it comes to gaining exposure.
I like to think of them as little communities where creators share ideas, support each other, and boost visibility at the same time.
When you either join an active group board in your niche or create your own, your pins reach a much wider audience especially when members of that board repin and interact with your content.
Starting a group board is pretty simple: pick a theme, design beautiful pins, write clear guidelines, and invite others in your niche to collaborate.
Just make sure your pins are helpful, easy to understand, and visually appealing.
Setting expectations through board descriptions can keep your board tidy and helpful, which makes everyone look good.
5. Design Pins That Stop the Scroll
Pinterest is all about visuals, but it’s not just about being “pretty.” Your pins need to communicate value at a glance. Ask yourself: what’s in it for the person seeing this?
When I design pins, I use Canva Pro to create scroll-stopping images with bold fonts, clean layouts, and warm, inviting colors.
I also love using Coolors.co to create color palettes that match my brand and vibe. Once I’m done designing, I use Tailwind to schedule everything ahead of time—so I can “set it and forget it.”
Here’s another must-do: use keywords! Think of Pinterest like Google with pictures. Add relevant keywords to your pin titles, descriptions, board names, and even your profile bio.
It helps the algorithm understand your content and recommend it to the right people.
Wrap Up: Grow Your Pinterest
If there’s one thing I’ve learned on this journey, it’s that growing on Pinterest isn’t about overnight success.
It’s about being consistent, creating useful content, and showing up with a genuine desire to help or inspire others.
Keep experimenting, track your results, and don’t be afraid to try new strategies.
ofThe more effort you put in, the more Pinterest will reward you. And the best part? You don’t need a big budget to make it happen. You just need the right approach.
I hope these tips help you feel more confident and excited to grow your Pinterest following. You’ve got this, and I’m cheering you on every step of the way.
Happy pinning, beautiful! 💖
2 comments
Great article. Thanks
I got a good number of views now. Thanks for your article.