How To Be Successful On Pinterest

Have you ever wondered how some people seem to effortlessly grow their personal brand on Pinterest?

They have eye-catching pins, a consistent style, and a steady flow of traffic to their content. But how do they do it?

Whether you're just starting out or looking to refine your strategy, Pinterest can be a powerful tool to grow your audience, and drive traffic to your website or blog.

In this post, I’ll walk you through five essential strategies on how to be successful on Pinterest to help you build a solid presence on the platform.

Why Should You Use Pinterest?

Pinterest is often described as a visual discovery engine or a catalog of ideas.

Unlike traditional social media platforms, Pinterest acts more like a visual search engine, allowing users to find and save ideas through Pins.

These Pins can link directly to your blog posts, giving you the opportunity to attract readers who are actively searching for content like yours.

For new bloggers, Pinterest offers a unique advantage: it rewards evergreen content. Your Pins can continue to drive traffic long after they’re posted, unlike social media posts that quickly get buried in feeds.

With that in mind, let’s go and learn the steps on how to be successful in Pinterest.

Step 1: Set Up a Business Account

The first step to Pinterest success is setting up a business account.

To do that, go to your Pinterest account and on the top right corner, click on your profile icon.

Then, after that, click on ‘Upgrade to Business.’ After you click that, Pinterest will asks you for some information about what type of account you are trying to create.

You can just go ahead and fill in all the information until you have completed everything.

One crucial factor to keep in mind is that you need to have an active website.

This means owning a domain name and a functioning website that you can link to your Pinterest business account, as it plays a key role in maximizing Pinterest's potential for driving traffic to your site.

If you haven't had one, don’t worry. Squarespace offers simple, hassle-free steps to help you start your own website effortlessly.

But if you have an existing website, add it on the Pinterest form and you’ll be able to upgrade your account.

This step should be straightforward, as Pinterest has made the process simple for everyone.

However, if you encounter any verification issues, such as adding the code to your meta tag, you can refer to Pinterest's Guide on how to add the code to your website for assistance.

Step 2: Optimize Your Profile

Your Pinterest profile is your brand’s first impression.

Start by choosing a clear profile picture—preferably your logo or a high-quality photo of yourself.

Write a compelling bio that includes keywords related to your blog niche.

This makes it easier for your audience to find you when searching for topics you cover.

Next, organize your boards strategically. Each board should have a specific theme and a keyword-rich description.

According to some other popular Pinterest account holders, your account must have at least 20 boards with at least 20 pins in it.

A polished and well-organized profile sets the stage for building trust and credibility with your followers.

Step 3: Create Click-Worthy Pins

Pinterest thrives on eye-catching visuals, making it essential for your Pins to stand out.

As a visual search engine, Pinterest prioritizes engaging and attractive content. The more visually appealing your pins are, the greater the likelihood they'll be noticed and shared.

If your graphic design skills aren’t your strong suit, don’t worry! Tools like Canva makes it easy to create eye-catching, professional-looking Pins that stand out.

When creating a pin, stick to consistent fonts, colors, and layouts that align with your blog’s branding.

High-quality images and bold, clear text overlays can make your Pins pop in a crowded feed. Use large fonts as it can make your pin easy to read in a glance.

Don’t forget to write compelling descriptions for your Pins.

When adding keywords, choose terms that are directly relevant to your Pins. This helps Pinterest accurately categorize and surface your post to the right audience.

So balance the aesthetic appeal of your post and use keyword optimization. This way you can increase the chances of your Pins being discovered and shared.

Step 4: Schedule Consistently

Consistency is key to Pinterest success. Aim to Pin regularly ideally, 5–10 times per day.

But don’t worry; this doesn’t mean you have to spend hours every day on Pinterest because Pinterest allows scheduling pins.

I usually create 20 Pins in one evening and then schedule them to be posted over the next 7 days. This process helps me plan new blog ideas as the week progresses, allowing me to create another set of Pins.

Remember that you have to constantly post on Pinterest to grow your account.

Step 5: Engage and Evolve

Engagement is often overlooked on Pinterest, but it’s an essential part of building a strong presence.

Follow other creators in your niche, comment on their Pins, and join group boards that align with your blog’s focus.

This not only builds relationships but also increases your exposure to new audiences.

Additionally, don’t be afraid to experiment. Try different Pin designs, test new keywords, and analyze your results.

I typically follow other creators and analyze their Pins. I study the formats, layouts, and overall design to gain inspiration and improve my own Pin creation.

This also helps me learn how they connect their blogs to their Pinterest Pins and drive traffic to their websites.

Wrap up: Optimize Pinterest

Pinterest is more than just a platform for inspiration; it’s a powerful tool for bloggers looking to grow their audience and establish their brand.

By setting up a business account, optimizing your profile, creating standout Pins, scheduling consistently, and engaging with your audience, you can leverage Pinterest’s unique features to your advantage.

Success on Pinterest doesn’t happen overnight, but with dedication and the right tools, it’s entirely achievable.

Start implementing these steps today, and watch as Pinterest becomes a driving force behind your blog’s growth.

Happy Pinning!

Leah Espinosa

Blogger

A single mom of 4 who loves productivity, marketing, and selling. Passionate about cooking, storytelling, and finding inner peace in every life’s adventures.